www.1zero1.com

101 for new labels only
making their UK debut at
Margin London www.margin.tv
to highlight fresh design talent
from Margin regulars.


Visit the Margin website for MAP
and to
PRE-REGISTER to visit.


brandnew [at] 1zero1 [dot] com

  LINKS +

Margin London
www.margin.tv www.marginlondon.com
mySpace myspace.com/marginlondon

GILD www.accessoriesgild.com
Kreateur www.kreateur.net
The Tee Room www.theteeroom.net
TraidFare www.TraidFare.com
LABELS THAT MADE THEIR DEBUT AT MARGIN LONDON IN AREA 101
2D'S PLACE +
MWB Margin report:
2D'S PLACE
2D'S PLACE +
ALEXANDER DOWNES +
ALEXANDER DOWNES +
APPLIED CLOTHING +
Report on APPLIED CLOTHING at Margin:
APPLIED CLOTHING APPLIED CLOTHING
"Exhibiting at Margin for the first time, South West-based label Applied Clothing showed its first Collaboration One collection.
Collaboration One, set-up by company founder James Kerrison, brings together ten different designers and illustrators to design a range of printed T-shirts. The range is strictly limited to fifty of each piece worldwide.
Designs vary from cute cartoon illustrations to more humorous slogan tee's like Yuk Sushi.
Designers involved in this collaborative project were Inga Liksait, RebelOne, NLF, Matt Joyce, Gaston, Caba, Bryn Dampney, Duudle, Ames and Judith Drews."
APPLIED CLOTHING +
BIG FLUFF +
Drapers Margin report:
Big Fluff featured in Drapers Margin Report
BIG FLUFF +
BODY BAG +
BODY BAG +
BURNT REPUBLIC +
BURNT REPUBLIC +
CAMO +
CAMO +
CHATEAU ROUX +
Drapers Margin report:
Drapers Margin London Report Fresh edgy and quirky looks from streetwear and directional brands take the spotlight at Margin in London CHATEAU ROUX Quirky streetwear brand Chateau Roux is heavy on subversion and irony with some fun thrown into its mix of new romantic and neon styling The 100% cotton and modal T-shirts display quirky and humorous images Sweat tops that have been fired at with a 12bore shotgun also feature while distressed collars and faded prints are a key look Prices from £16 to £20 www.chateauroux.co.uk Margin London www.margin.tv
CHATEAU ROUX +
Report on CHATEAU ROUX at Margin:
CHATEAU ROUX CHATEAU ROUX
"First time exhibitors at Margin, Chateau Roux is a new brand launched in Soho last May 2006.
This lifestyle brand offers a collection of sweatshirts, vests and T-shirts in a paired-down urban-style for the savvy media guys and girls.
Prints are central to this collection and are offered in bold type and linear faded portraits.
Bright neons compliment base shades of combat greens and washed-out blacks.
Accessories included laser cut-out plastic necklaces, iPod covers and pool-ball kits."
CHATEAU ROUX +
Drapers Margin report:
MWB Margin Report
CHATEAU ROUX +
CLOVER +
CLOVER +
CYRHYME +
CYRHYME +
DILLIGAF +
MWB Margin report:
DILLIGAF
DILLIGAF +
DIRTY FUKKER +
DIRTY FUKKER +
DRESS-O-RAMA +
DRESS-O-RAMA +
EMILY & FIN +
EMILY & FIN+
FAME WILL COME LATER +
FAME WILL COME LATER +
FARSTAR CLOTHING +
FARSTAR CLOTHING +
FOURHOLES +
FOURHOLES +
FUNKRUSH +
FUNKRUSH +
GOALFOOD +
GOALFOOD +
GUERILLA PIMP +
GUERILLA PIMP +
ISO-IMPULSE +
ISO-IMPULSE +
J.A.M. +
J.A.M. +
KATALYST +
KATALYST +
KETCHUP & MAJO +
Report on KETCHUP & MAJO at Margin:
KETCHUP & MAJO KETCHUP & MAJO
"Ketchup and Mayo offers an alternative to bulk commodity by reworking used materials into garments. Because of this, no one garment is ever the same.
Debuting its first collection in room 101, Ketchup and Mayo presents a humorous autumn/winter 2007/08 with quirky prints and clever cut-outs inspired by a carnival theme.
Fabrics are kept simple using predominantly jersey and sheet-cotton throughout the collection.
We love the functional details like drawstrings and zips that are subtly integrated to add a quirky, comic edge."
KETCHUP & MAJO +
KINDRED CLOTHIERS +
KINDRED CLOTHIERS
  Making their international debut outside of the USA, Margin was pleased to welcome the graphic stylings of Kindred Clothiers.

  Producing some of the freshest graphics around, Kindred cleverly riff on numerous themes including ships, muskets, cartography, wood, and strong historical emphasis on hunters, lumberjacks, and old-time mariners.

  Kindred produces wearable graphic experiments which are stylish and directional as well as desirable and highly sell-able.

  KINDRED CLOTHIERS +
LOOP CLOTHING +
LOOP CLOTHING +
LOS COJONES DEL PERRO +
LOS COJONES DEL PERRO +
MAGNETIC CLOTHING +
MAGNETIC CLOTHING +
MAIDEN ART +
MAIDEN ART +
MARMALADE HO +
MARMALADE HO +
mic(ism) +
"It was my first time showing at MARGIN and I wasn’t entirely sure what to expect. However, I needn’t have worried as it turned out to be a wholly fantastic (not to mention profitable!) experience. I’ll now most definitely become a MARGIN regular and am already looking forward to the next show."
mic(ism) +
MITZICA +
MITZICA +
MORIARTY +
MORIARTY +
M.Y CLOTHING +
M.Y CLOTHING +
NEVER AKIN +
NEVER AKIN +
OAK JEANS +
OAK JEANS +
OUT OF STEP +
OUT OF STEP +
PATHWAY +
PATHWAY +
PERFECTLY FLAWED +
"As a first time exhibitor it's hard to decide which show is the one that will cater to your market fully, never wanting to waste any opportunity. Perfectly Flawed found Margin to be a fun, light hearted, friendly environment where there was a great mix of styles, tastes and brands! The venue was chic and fitted in with the garments on display with a flux of buyers from all over the world all eager to see the next new label/Brand. What more could you ask for in a Trade show! Margin is the Mecca for all cool boutiques and labels alike."
PERFECTLY FLAWED +
PRIVATE SCHOOL ASSAULT WEAR +
Private School Assault Wear
  Private School Assault Wear made their European debut at Margin with their range of Mens and Womens wear.

  Combining preppy styling with subversive elements, Private School Assault Wear is a new label from Los Angeles that comes on like The O.C. meets Battle Royale.
 
  Finally a Western label has taken on the concept of School Uniforms mixed with the Japanese adulation of evil schoolkids such as Chiaki Kuriyama without it seeming cartoonish or childish.

  PRIVATE SCHOOL ASSAULT WEAR
Report on PRIVATE SCHOOL ASSAULT WEAR at Margin:
PRIVATE SCHOOL ASSAULT WEAR PRIVATE SCHOOL ASSAULT WEAR
"New York-based design label Somebody Like Us made its first appearance at Margin in room 101. The collection consists of printed T-shirts for the smart, urban street market.
Inspired by the artistic power of the graphic T-shirt, its spring/summer 2007 collection features delicately hand-drawn images of lowrider bikes, padlocks and bike chains.
These oversized placements work well in neon and opaque shades against black or beige backgrounds.
We love the attention to detail here, with custom fitting and super-soft vintage-style fabrics offering plenty of comfort."
PRIVATE SCHOOL ASSAULT WEAR +
RAZK +
RAZK +
REBUS COLLECTIVE +
MWB Margin report:
Rebus Collective featured in MWBs Margin Report
REBUS COLLECTIVE +
RETREAT +
Report on Tee & Toast at Margin:
Retreat Retreat
"Retreat was formed by graphic designer and DJ Paul Sudron.
Inspired by an interest in social and political issues, the collection is centred around a series of powerful visual ideas. Bold graphic prints aim to question current international conflict.
Retreat first gained interest on MySpace.com. With orders coming in largely from the American hip hop market, the collection has embraced the oversized American 3XL sized T-shirt.
Highlights from this collection are expressive hand-drawn abstract illustrations, which are all hand-printed on to cotton T-shirts."
RETREAT +
MWB Margin report:
Retreat featured in MWBs Margin Report
RETREAT +
RIA ROBERTS +
RIA ROBERTS +
RIMO-TO +
RIMO-TO +
RUFUS +
RUFUS +
SOMEBODY LIKE US +
SOMEBODY LIKE US
More than just printed graphics, Somebody Like Us is a full line of chic, affordable and contemporary knitwear from New York.

Inspired by the communicative and artistic power of the graphic t-shirt, the collection of Mens & Womens original tailoring and casualwear is created to bring a positive message to the medium using the sweetest softest cotton this side of the Seventies.

Every garment is designed to tell its own story, to create its own history, and to look as if custom-made for the wearer.
 
  SOMEBODY LIKE US +
Report on SOMEBODY LIKE US at Margin:
Somebody Like Us Somebody Like Us
"New York-based design label Somebody Like Us made its first appearance at Margin in room 101. The collection consists of printed T-shirts for the smart, urban street market.
Inspired by the artistic power of the graphic T-shirt, its spring/summer 2007 collection features delicately hand-drawn images of lowrider bikes, padlocks and bike chains.
These oversized placements work well in neon and opaque shades against black or beige backgrounds.
We love the attention to detail here, with custom fitting and super-soft vintage-style fabrics offering plenty of comfort."
TEE & TOAST +
SONO +
SONO +
SOUL STREAR +
MWB Margin report:
Soul Strear featured in MWBs Margin Report
SOUL STREAR +
STUNT DOUBLE +
“Margin was great for Stunt Double, we acquired a huge amount of contacts from buyers, distributors and press. The interest in our brand was astounding. The set up of the show was cool, intimate and had a boutique sense to it. The 101 room was excellent to launch our brand, and the only way to accumulate such a wealth of industry contacts. We’ll be back in February but in the main room, it’s a bit bigger in there, with more established brands, which generated a bigger buzz. In short, Margin has provided us with a very high platform from which to launch our brand. The rest is up to us...”
STUNT DOUBLE +
TEE AND TOAST +
Report on Tee & Toast at Margin:
Tee & Toast Tee & Toast
"Tee and Toast showed its debut collection in room 101.
Founded in 2005 by graphic designer Claire Mulllen, the company started as a small T-shirt brand transferring vintage iron-on prints onto vintage tee's.
The company has since developed into a dynamic youth-driven apparel and accessories business.
Throughout the collection there is a play on nostalgic and childlike graphics worked in simple one-colour prints.
The company is based in Ireland and distributes to stores in across the UK and the US. It hopes to attract London retailer through Margin."
TEE & TOAST +
TOKE +
TOKE +
TOUMEI-MANILA +
TOUMEI-MANILA +
TROUSERS +
TROUSERS +
UNDERTHEHAT +

"Just got back from a few fantastic days in London for the Margin Tradeshow. Met some great people and had an awesome time. Expect to see some new UnderTheHat stockists soon!"
UNDERTHEHAT +
URBAN ELVIS +
"Urban Elvis Ltd exhibited their exciting new AW 07/08 range. This exhibition was a great success and a great debut into the fashion world".
URBAN ELVIS +
URBAN GOD +
URBAN GOD +
WE WALK +
WE WALK +
YOU CAN MAKE IT HAPPEN +
YOU CAN MAKE IT HAPPEN +
Z-BOY +
Z-BOY
  Exhibiting exclusively in Europe at Margin London, Z-Boy is a range of footwear and clothing steeped in the history of renegade surf and skate culture in seventies California.

  The posse of Z-Boys was started in the early-seventies by surfers and skaters who invented aerial skateboarding when making use of dry swimming pools as skate ramps. Considered the most influential skateboard team in history,the Z-BOY movement continues to this day as an expression of performance, innovation and style.
  Z-BOY +



  Click on Exhibitor Name to open or close details


“Margin was great for Stunt Double, we acquired a huge amount of contacts from buyers, distributors and press. The interest in our brand was astounding. The set up of the show was cool, intimate and had a boutique sense to it. The 101 room was excellent to launch our brand, and the only way to accumulate such a wealth of industry contacts. We’ll be back in February but in the main room, it’s a bit bigger in there, with more established brands, which generated a bigger buzz. In short, Margin has provided us with a very high platform from which to launch our brand. The rest is up to us...” Stunt Double +

"As a first time exhibitor it's hard to decide which show is the one that will cater to your market fully, never wanting to waste any opportunity. Perfectly Flawed found Margin to be a fun, light hearted, friendly environment where there was a great mix of styles, tastes and brands! The venue was chic and fitted in with the garments on display with a flux of buyers from all over the world all eager to see the next new label/Brand. What more could you ask for in a Trade show! Margin is the Mecca for all cool boutiques and labels alike." + Perfectly Flawed +

"It was my first time showing at MARGIN and I wasn’t entirely sure what to expect. However, I needn’t have worried as it turned out to be a wholly fantastic (not to mention profitable!) experience. I’ll now most definitely become a MARGIN regular and am already looking forward to the next show." + mic(ism) +


Margin exists to promote young upscale
streetwear and directional tailoring labels.
The trade fair exhibition Margin London was
established to help new labels reach a wider
buying and press audience. The trade shows
Margin London were created out of necessity.
Retailers travel the world looking for "the next
big thing" but are never going to find it at a
fashion tradeshow whose costs prohibit fresh
talent which is where the Margin upscale
streetwear exhibition plays a vital part
by providing a credible and affordable
platform for new talent.


The main drive of Margin London was to establish a show where new young labels and "up and coming" design talent could find an affordable platform to exhibit at Margin London to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and international. The London Fashion Exhibition in London is long-standing and has been running since August 2002. The February 2008 edition marks the occasion of the 12th show of the Fashion Exhibition in London. Margin is a clothing trade show taking place in the UK in London in February 2008.


Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan. Margin London features the following categories of exhibitors as well as others:
Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture.
Copyright© MARGIN® 2002 to 2007